Relying solely on Facebook ads or just on organic SEO is like building a house on a rented piece of land. If the landlord (the platform) changes the rules, your business collapses. To thrive in 2025, you need an Omnichannel Strategy.
1. The “Rule of 7” in the Digital Age Old marketing wisdom says a customer needs to see your brand 7 times before they buy. Today, that number is likely higher. An omnichannel approach ensures that when a user leaves your website, they see your retargeting ad on Instagram, receive your helpful email two days later, and see your helpful video on LinkedIn.
2. The Difference Between Multichannel and Omnichannel
- Multichannel: You are on many platforms, but they don’t talk to each other.
- Omnichannel: The experience is seamless. If a customer puts an item in their cart on their phone, they should see that same item in their cart when they log in on their laptop.
3. Data-Driven Synergy Use the data from one channel to fuel another.
Example: If a specific blog post is getting massive organic traffic (SEO), turn that blog’s headline into a high-performing paid Google Ad. Use the questions people ask in the comments to create your next email marketing sequence.