Search Engine Optimization (SEO) is often treated like “magic,” but it’s actually a science. Because the landscape changes so fast, many businesses are still following advice from 2015. Let’s debunk three common myths that might be hurting your rankings.
Myth #1: More Keywords = Higher Rankings This is known as “keyword stuffing,” and Google now penalizes it. Today, search engines use Latent Semantic Indexing (LSI). They look for context and intent. If you write naturally about a topic, Google is smart enough to know what you’re talking about without you repeating the same phrase 50 times.
Myth #2: SEO is a One-Time Setup You don’t “do” SEO and then finish. It is a marathon, not a sprint. Because your competitors are constantly updating their content and Google is constantly updating its algorithm, your site needs regular maintenance, fresh content, and backlink building to stay on page one.
Myth #3: Meta Tags Don’t Matter Anymore While meta descriptions aren’t a direct ranking factor, they are your “organic ad copy.” A well-written meta description increases your Click-Through Rate (CTR). If more people click your link than the one above it, Google notices and moves you up.
Focus on user experience and high-quality information, and the rankings will follow.